Ecotality

Jonathan Read, President and CEO, is an entrepreneur, experienced brand manager, international developer and licensor with a passion for the discovery and realization of clean technology solutions. Over the last 30 years, Read has grown corporations in various markets through global licensing agreements, strategic partnerships and creative management guidance.

At ECOtality, he brings his executive management experience to the team. He is instrumental in shaping the direction of the company with a vision to transform nascent clean technologies for global commercial adoption through commercialization and licensing agreements.

Prior to founding ECOtality, Read was the founder, former Chairman and CEO of Park Plaza International (Park Inn International/Park Plaza Worldwide). Read grew the hotel chain from just four hotels to a leading global hotel group focused on licensing and joint ventures with operations in 32 countries. In 2003, he sold the companies to Carlson Hospitality and Golden Wall Investments in 2003.

Read also served as Chairman and CEO of Shakey's International from 1984 to 1989. After further expanding the business into a worldwide franchise and licensing group with operations in the United States, Southeast Asia, Japan, South America, Mexico, Europe and the Caribbean, Read sold the global corporation in 1989.

Read attended Claremont McKenna College in Claremont, California.

Colonel Barry S. Baer is the Chief Financial Officer at ECOtality. He has enjoyed an extensive career in financial management and formerly served as the CFO at Obsidian Enterprises, Inc. prior to joining ECOtality. In addition, Colonel Baer has served as CFO at a number of manufacturing corporations including: Max Katz Bag Company and Apex Industries. Previously, he worked with the City of Indianapolis as its Director of Public Works. Currently, Colonel Baer also serves as CFO for Favored, Inc. (FVRK.PK) and is a member of the State of Indiana Unemployment Insurance Board.

As a retired U.S. Army Colonel and a Certified Public Accountant, Colonel Baer's military service includes Commander of an armored cavalry troop in Vietnam; Director of the Accounting Systems for the U.S. Army; Commander of the 18th Finance Group during Operation Desert Shield/Desert Storm in the first Gulf War and Deputy Chief of Staff for Resource Management for the Army Material Command.

Colonel Baer earned his bachelor’s degree in accounting and master’s degree from the University of Colorado.

Dr. Jerry Y.S. Lin currently serves as the Director and Chairman of the Technology Committee for ECOtality and provides guidance on technical issues related to the company’s effort in the development of various renewable energy technologies. This is in addition to his role as Professor and Department Chair of Chemical Engineering at the Arizona State University (ASU) in Tempe, Arizona.

Dr. Lin’s extensive teaching career has encompassed professorships at the Technology University of Cincinnati, where he served as Professor of Chemical Engineering and Co-director of the NSF Center for Membrane Applied Science, and a post-doctoral staff position at the University of Twente in the Netherlands. His expertise in inorganic membranes, solid oxide fuel cells, adsorption and catalysis has resulted in more than 150 refereed journal publications, 2100 SCI citations, and he currently holds three patents.

Dr. Lin is also a much sought after speaker having presented at over 100 global lectures in academia and industry events. Dr. Lin has received numerous international professional and academic awards including the United States National Science Foundation Career Award. He has also headed many research programs funded by such federal agencies as the United States Department of Energy and Department of Defense, and private sector companies such as Amoco, BP, Exxon, Honda and the Petroleum Research Board.

Dr. Lin has served on editorial boards of several journals including the Journal of Membrane Science. He was the conference chairman of the 8th International Conference on Inorganic Membranes (ICIM8).

Dr. Lin earned his bachelor’s degree from Zhejiang University in China, and his master’s and doctorate degrees in chemical engineering from Worcester Polytechnic Institute in Massachusetts.

Colin Read is the Vice President of Corporate Development at ECOtality with the responsibility of overseeing strategic corporate initiatives, international expansion and business development. Read has significant experience in politics, public relations and traditional media. Before coming to ECOtality, Read worked on various congressional and mayoral political campaigns. Read’s previous experience includes work for Edelman Public Relations in Washington, D.C., one of the most prestigious international PR firms. At Edelman, Read was in the healthcare branch and collaborated with Fortune 500 companies, government agencies and leading international health organizations. Prior to Edelman, Read was employed at Arizona Monthly Magazine, one of the state’s premier politics and lifestyle magazines.

Read earned his bachelor’s degree at Claremont McKenna College, and received his master’s in business administration with an emphasis in international business at Arizona State University.

Alana Chávez-Langdon is the Vice President of Government Relations and Public Affairs at ECOtality with the responsibility of managing corporate government relations operations and external public affairs initiatives. She will work with a national team to implement The EV Project (www.theevproject.com) and monitor environmental, renewable energy, alternative transportation, and sustainability policy issues. Ms. Chávez-Langdon has previously held positions with the Maricopa Association of Governments, City of Phoenix, Republican National Committee, U.S. Department of State, City of Tempe, and several private sector public affairs, advertising, and marketing communications firms. She is an active member of her community, participating on several boards and commissions focusing on community development and human services issues. Ms. Chávez-Langdon received her Masters of Public Administration and undergraduate degree from Arizona State University.

Susie Herrmann is the Director of Financial Operations for ECOtality and oversees the financial accounting and reporting for ECOtality (corporate) and all subsidiaries. Herrmann is a Certified Public Accountant, with 20 years of diverse finance and accounting experience with both start up and Fortune 500 companies. Prior to joining ECOtality, Herrmann was the Controller for Innovative Brands, a start-up consumer products company in Phoenix, Arizona ,responsible for establishing and managing all accounting functions. Herrmann's experience also includes serving as Manager of Financial Planning and Analysis for Cytec Engineered Materials, a global manufacturer of advanced aerospace products. Mrs. Herrmann previously provided finance and accounting services in various capacities for Belae Brands, The Dial Corporation, and Dover Electronics.

Herrmann has her Bachelors Degree in Accounting from Binghamton University in New York and is a Certified Public Accountant in the state of Arizona. She is an active member of the AICPA (American Institute of CPA's) and the ASCPA (AZ Society of CPA's).

Herrmann also earned her Associates Degree in culinary arts at the Art Institute of Phoenix.

From June 1964 until his retirement in May 1993, Sears Roebuck & Company employed Mr. Sciotto in various sales and management positions. These positions encompassed store sales and department management positions, store merchandise manager, district business manager for six states and store manager of three stores in Arizona. His duties included, but were not limited to, sales, advertising, personnel management, financial statements and accounting. Prior to and after retirement, Mr. Sciotto has been an independent business consultant to a verity of new startup business ventures. The consulting services Mr. Sciotto provides these businesses include, but are not limited to, business development, advertising, accounting, e-commerce, merchandising, web design and publishing. Mr. Sciotto attended Case Western Reserve University in Cleveland, Ohio, and Ohio State University.

Jonathan Read, President and CEO, is an entrepreneur, experienced brand manager, international developer and licensor with a passion for the discovery and realization of clean technology solutions. Over the last 30 years, Read has grown corporations in various markets through global licensing agreements, strategic partnerships and creative management guidance.

At ECOtality, he brings his executive management experience to the team. He is instrumental in shaping the direction of the company with a vision to transform nascent clean technologies for global commercial adoption through commercialization and licensing agreements.

Prior to founding ECOtality, Read was the founder, former Chairman and CEO of Park Plaza International (Park Inn International/Park Plaza Worldwide). Read grew the hotel chain from just four hotels to a leading global hotel group focused on licensing and joint ventures with operations in 32 countries. In 2003, he sold the companies to Carlson Hospitality and Golden Wall Investments in 2003.

Read also served as Chairman and CEO of Shakey's International from 1984 to 1989. After further expanding the business into a worldwide franchise and licensing group with operations in the United States, Southeast Asia, Japan, South America, Mexico, Europe and the Caribbean, Read sold the global corporation in 1989.

Read attended Claremont McKenna College in Claremont, California.

Colonel Barry S. Baer is the Chief Financial Officer at ECOtality. He has enjoyed an extensive career in financial management and formerly served as the CFO at Obsidian Enterprises, Inc. prior to joining ECOtality. In addition, Colonel Baer has served as CFO at a number of manufacturing corporations including: Max Katz Bag Company and Apex Industries. Previously, he worked with the City of Indianapolis as its Director of Public Works. Currently, Colonel Baer also serves as CFO for Favored, Inc. (FVRK.PK) and is a member of the State of Indiana Unemployment Insurance Board.

As a retired U.S. Army Colonel and a Certified Public Accountant, Colonel Baer's military service includes Commander of an armored cavalry troop in Vietnam; Director of the Accounting Systems for the U.S. Army; Commander of the 18th Finance Group during Operation Desert Shield/Desert Storm in the first Gulf War and Deputy Chief of Staff for Resource Management for the Army Material Command.

Colonel Baer earned his bachelor’s degree in accounting and master’s degree from the University of Colorado.

Slade Mead is a lawyer, professional sports consultant and former Arizona State Senator. The founder of The Baseball Players Group, Mr. Mead specializes in arbitration cases and represents several professional athletes, including Andy Roddick. Previously, Mr. Mead worked for Advantage International, a leading global sports management firm, where he ran the London office and represented several professional tennis and baseball players. Mr. Mead is a former Arizona State Senator who served on the Appropriations, Government and Education (Vice-Chair) Committees. With a deep commitment to education, Mr. Mead was voted the Arizona School Board Legislator of the Year (2003), Arizona Women’s Political Caucus Legislator of the Year (2004), and Arizona Career Technical Education Policy Maker of the Year (2004). Mr. Mead remains very active in education and state politics as he ran for Arizona Superintendent of Public Instruction in 2006, and is a Court appointed School Board and Receiver Board member for the Maricopa Regional School District.

Mr. Mead received his B.S. from Yale University and his J.D. from the University of Connecticut School of Law.

Mr. Carlton Johnson has been In-House Legal Counsel of Roswell Capital Partners since April 1996. His responsibilities include general corporate, securities law, business litigation, and corporate governance. Mr. Johnson has been a member of the Alabama Bar since 1986, the Florida Bar since 1988, and the State Bar of Georgia since 1997. From 1993 to 1996 he served on the Florida Bar Young Lawyers Division Board of Governors. Mr. Johnson earned a degree in History/Political Science, with high honors, at Auburn University in 1982 and Juris Doctorate at Samford University – Cumberland School of Law, with high honors in 1986. Mr. Johnson graduated in the top 5% of his class and was a member of the academic honor society, Curia Honoris. Mr. Johnson received 5 book awards in law school – having obtained the highest grade in Constitutional Law, Evidence, Corporate Law, Environmental Law, and Federal Civil Procedure. He has served on the Board of Directors for Peregrine Pharmaceuticals Inc. since 1999. He is the Chair of their Audit Committee, and has served in various positions for this biotech company including assisting in business development and licensing, financing and general corporate governance. Since 2001, Mr. Johnson has served on the Board of Directors of Patriot Scientific, Inc. He is Chair of the Compensation Committee and serves on the Audit Committee, as well as the Executive Committee and is Patriot Scientific Co-Chair to the holding company for intellectual property licensing and enforcement.

Daryl Magana is a Partner at Cybernaut Capital Management. Cybernaut Capital Management is a private equity firm with a focus on the China market, primarily in the hi-tech and clean tech, educational services, and financial services industries. Mr. Magana joined Cybernaut in 2006 as Partner and Head of Global Operations with over 20 years experience in executive management, finance, start-up, technology, and franchising. Combining an intimate understanding of emerging technologies and business trends with strong management skills, Daryl Magana has a track record for creating/managing high growth companies that transform markets and create new revenue and investment opportunities. Mr. Magana has been Founder, Chairman and CEO of the China based consulting and technology firm SRS2. In 1997, Mr. Magana founded BidCom, one of the industry’s first Application Service Providers (ASP) – pioneering web-based business services and transforming how the building and construction industries manage business processes and supply-chain collaboration. BidCom was recognized by Fortune Magazine as one of 1999’s Top Ten Technology Companies. He developed and managed the sales cycle of multi-million dollar accounts with many Fortune 500 customers such as Walt Disney, AIG, Bechtel, GE, GM, Morgan Stanley, Starwood Hotels, and Wal-Mart.

Mr. Jack Smith invented and co-founded Hotmail and served as the company’s Chief Technology Officer prior to it being acquired by Microsoft in 1997. After Hotmail’s acquisition, Mr. Smith focused on advanced infrastructure design as a general manager at Microsoft. Mr. Smith next served as co-founder and CEO of Akamba Corporation where he invented and marketed the first Web server accelerator card that boosted server performance by 300 percent. From 2001 until 2007, Mr. Smith seed funded, advised, and/or directed early stage tech startup companies. One such company was Ironport Systems, into which he invested and where he served on its board for seven years, prior to its acquisition by Cisco.Mr. Smith was named CEO of Proximex Corporation in 2007 and has successfully developed Proximex’s leadership margin in the physical security information management market.Mr. Smith co-founded Valley Inception, LLC which makes seed investments in early stage companies and provides marketing, public relations, and project management services for equity. His earlier background includes semiconductor design as an engineer and various technical positions at Apple Computer and FirePower Systems, a subsidiary of Canon Computer Systems.

Mr. Dave Kuzma is former president of Sempra Energy Resources and Chief Financial Officer/Treasurer of three Fortune 500 companies. Sempra is a diversified energy company involved in electric generation, oil and gas drilling, pipelines and gas processing. Prior to Sempra Energy, Mr. Kuzma was Chief Financial Officer and treasurer of Enova Corporation, which is the parent company of San Diego Gas & Electric (SDG&E) and several other US-based subsidiaries, for which he also served as CFO/Treasurer. He also served as the Chief Financial Officer and Senior Vice President at Florida Progress Corporation. Mr. Kuzma began his career as an auditor for Price Waterhouse, after which he joined Consolidated Natural Gas Company of Pittsburgh. There he held the positions of Manager of Finance, Director of Internal Auditing, Assistant Treasurer, Finance Treasurer and Vice President and General Manager during his 20-year career with the company.